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To Win At Chicago SEO, You Need This – Geo Targeting

1
Apr,2017

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SEO or search engine optimization has become one of the most competitive marketing strategies today. If you plan to target the most popular keywords in your niche, you would be coming up against major brands that have giant SEO budgets. That’s why you need to be cautious as to what you should target when implementing an effective search engine optimization strategy for your business.

Your chances of winning at SEO in Chicago become quite bleak under such circumstances.

That’s where geo-targeting comes in handy. In fact, to win in Chicago, you need geo-targeting. This article provides information on how you should use geo-targeting to rank high.
Thanks to geo-targeting, a small business in Chicago could market themselves without the marketing arsenal of the world’s biggest brands. But you need to implement the strategy correctly if you want to win the game of SEO by competing with some of the largest brands in your industry.

Geo-targeting will help a small business in Chicago compete with the big boys in the industry without spending millions of dollars in advertising their products or services. Here’s how you should implement an effective SEO strategy with geo-targeting as its cornerstone.
The first step is to target location-specific keywords when implementing your SEO strategy.

For example, a business performs Lasik surgeries in their Eye Care Center in Grayslake, Chicago. Targeting the word “Lasik surgery” is quite competitive and you may have to allocate a hefty budget for such a marketing strategy. That’s why you need to take a highly competitive keyword such as “Lasik surgery” and include a less competitive but highly relevant addition to it such as the location of the business – Grayslake.

Now you got a highly relevant but low competitive keyword in “Lasik surgery Grayslake” which makes your strategy an instant winner. There are many low competitive additions that could be added to a high competitive keyword for your clients to easily locate your business on the search engines. Some of these terms include the zip or area code, neighborhood or community names, nearby landmarks, favorite venues, tourist destinations, and local jargon relevant to your community.

Location-specific keywords should go hand in hand with location-specific landing pages. For example, if a client clicks on one of your geo-targeted ads and he/she is taken to a generic landing page, it may cost you in conversions. But if he/she clicks an ad and is taken to a landing page that is customized to his/her location, it could have a great impact on the conversion rates of your business. There are so many tools on the market to create location-specific landing pages for your business. You need to take advantage of these tools to create geo-targeted landing pages to improve the conversion rates of your business.

The latest statistics revealed by Google shows that more than 73% of online activity in the recent past has to do with local searches. That’s why Google is giving priority to local results in their SERPs. Google even offers the “local pack” search results which appear above all the other organic results in the SERPs. You need to sign up for Google My Business if you want to optimize your local search results over time. Enter important details such as your business name, address, phone number, and other relevant information there.

You should make sure that your NAP data (name, address, phone number) are correct across all your web properties. Google may cross-reference these details to determine the legitimacy of your business. This information is important for your business to rank higher in the local search results.

A location-specific domain is also important to rank well on term SEO Chicago USA company. If your company is based outside the United States, you should use a country-specific domain such as ca, au, or co.uk depending on the country where your business is based in. If your company caters to a particular country, it is worthwhile that you target a country-specific domain to rank your site higher in the SERPs. This will help reduce your advertising budget and improve the conversion rates over time.

These are critical tips that you need to consider when implementing an effective SEO strategy for your business. It will help take your business to the next level without delay.

In conclusion, search engine optimization (SEO) is one of the most effective marketing strategies that will help improve your brand awareness and conversions over time. Geo-targeting is a plan that you need to incorporate into your SEO campaign. It will help improve your rankings and reduce your advertising budget. The above article provides information on what you should do to rank highly locally.

Top 2 Books To Read About SEO

29
Mar,2017

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Search Engine Optimization (SEO) is a term used to refer to tactics, strategies, and methods used to improve website rankings in the search engine results pages. In simpler language, SEO is what gets websites to rank on the first pages of Google, Bing, and Yahoo search results.

Google and other search engines are now part of the modern purchase process, and this is likely to stay the same for a long time to come. If you would like to grow your business, you need to make it easier for customers and clients to find you on the search engines especially Google.

SEO is unfortunately shrouded in perceived mystery, but this shouldn’t be the case. SEO is not mysterious if you understand how to do it properly. To gain proper SEO knowledge, you need to consider reading a good book on SEO, so that you can do it on your own or can make a better decision regarding hiring an SEO agency or expert.

Pay close attention to the industry experts who endorse any book. They rarely support books or even authors, which means that endorsements and indicative of the content, value, quality, and importance of the book.

Search Engine Optimization books are many in the market, but this article will only focus on the top two. Feel free to purchase either or all two books if you want to know how to do SEO properly. Here are the top 2 SEO books.

1. SEO for Growth by John Jantsch & Phil Singleton (238 Pages)

SEO for Growth is one of the best books on SEO with endorsements from the top Internet marketing experts in the world. SEO for Growth is an all-encompassing digital marketing guide. The focus of the first part of the book is the search engines, design changes, and algorithms to help you understand exactly how the search engines “think” and what they want.

SEO for Growth will then take you through the strategy and mindset required to do SEO right. It even provides specific techniques to use at each stage of building a business; from finding the ideal match between the customer and market message to building relationships and retaining customers, and even how to ensure more conversions.

SEO for Growth teaches:

– Creating and Re-purposing Content and Planning an Editorial Calendar

– Using Various Social Media Platforms To Create Engagement With Content

– How To Build A Revenue Generating Website To Power The Growth Of Your Business

– How To Do Link Building Properly To Avoid Google Penalties

– Using Pay Per Click Cost-Effectively

– How To Do Proper Keyword Research To Optimize Your Content and Website

– Building and Managing Online Reputation and How To Handle Negative Reviews

Expert Endorsements

– Joost de Valk: Yoast CEO and Founder

– Michael Port: Author of Book Yourself Solid

– Larry Kim: WordStream CTO and Founder

– Brian Halligan: HubSpot CEO and Co-founder
Whether you would like to adapt your small business to this digital world or you are simply a marketer searching for ways to help your clients online, SEO for Growth is an indispensable guide to help you plan and implement the proper SEO strategy for your business.

2. The Art of SEO by Eric Enge, Jessie Stricchiola, and Stephan Spencer (994 Pages)

The Art of SEO is a book where three acknowledged SEO experts share innovative techniques and guidelines to help you plan and implement a comprehensive SEO strategy. It is complete with a collection of effective techniques from basic to advanced that prepares digital marketers for the future. It even provides the new SEO methods that have reshaped the SEO landscape and updates on SEO tools.

Beginners will receive a thorough education on best SEO practices while experienced Seo practitioners will receive an extensive support to support continuing engagements.

The Art of SEO teaches how to:

– Build A Competent SEO Team With Properly Defined Roles

– Consider The Opportunities Available In Vertical, Local, and Mobile SEO

– Study the effects of Google’s Penguin and Panda Algorithms

– Discover Tools For Measuring Success and Tracking Results

– Understand The Role Of Links, User Data, and Social Media

– Explore the Inner Workings Of Search Engines

– Understand The Many Complexities and Intricacies Surrounding SEO

Expert Endorsements

– Barry Schwartz: Editor- Search Engine Round table & News Editor “Search Engine Land”

– Tony Hsieh: Zappos.com, Inc. CEO

– Seth Godin: Bestselling Author

The Art of SEO provides guidelines and innovative techniques guaranteed to help you in the planning and implementation of a successful SO strategy. It provides numerous screenshots and practical examples to help you do SEO better.

Final Thoughts

SEO is very dynamic, and if you wish to achieve and retain those high rankings on the search engine results pages, you need to keep up with the changes in the industry. The two books discussed here outline the most current SEO strategies, tips, and tricks and are amazing resources for anyone who wishes to do SEO properly.