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Reading Books on the Best Mattress (Quick Guide & Review)



Over the years, bed in a box category has become a significant part of the overall industry. The technology has played a huge role in expanding this category as many new start-ups have jumped in the industry and transformed the process of mattress shopping. This has led to a new wave of competition in the market, and it has provided consumers with a variety of great options. Giants of the industry have also noticed this new trend and have started offering their own versions of bed in a box.

The Cocoon is an attempt by one of the biggest companies in this industry not to get left behind with this change in consumer behavior. They want to offer a choice to consumers by offering their version of bed in a box. The Cocoon has been introduced by Sealy which has become the biggest bedding company in the world after merging with another company in 2012. Like the other choices that can be found on Top Mattress in this category, the Cocoon is also direct to the consumer product with no middlemen.

The company claims that they tested over 100 prototypes over a period of two years to develop their own proprietary version of bed in a box. The company controls the entire production process starting from the materials used for making the Cocoon to the finished product to ensure superior quality. The company also has its own testing center and proprietary tests to check the product for safety, comfort as well as durability. The company claims that their products are tested on over 100,000 cycles of durability impact and surface tear to simulate ten years of use to make sure that their product stands up to their guarantee.

Mattress Sizes

As far as the size is concerned, they offer all the standard sizes including twin, Twin XL, full, king, queen and California King. It is also important to mention here that they offer two versions of the end product called Cocoon soft and Cocoon firm. The difference between these two options is how much you want to sink into the bed. If you order the soft version, you will sink into the bed and have a feeling of being in bed.

On the other hand, when you order the firm version of the product, you will have an on the bed feeling. You should order the soft version in case you want to be sink into your bed for ultimate comfort and require softness in the soft to medium range. On the other hand, the firm option is for you if you want sturdy feeling while lying on the bed.

Why Read Reviews

Since the introduction of Cocoon, the company has sold a number of these mattresses. There are hundreds of reviews available online regarding the comfort level, durability as well as an overall feel of this product. It is important for you to carefully read reviews from others buyers to make sure that the end product is what the company claims it to be.

You can easily find hundreds of reviews of this product on the main website as well as on various review websites. Also, you should also check reviews on various discussion forums where you can find reviews by real users on various features of this product.

Materials and Layers

As far as the layers are concerned, the Cocoon has three layers in the soft version and two layers in the firm version apart from the cover. The three layers in the soft version are the support layer, comfort layer, and the perfect fit memory foam layer. On the other hand, the firm option comes with the support layer and the perfect fit layer.

The topmost layer in case of soft version consists of a memory foam layer which is 2 inches high. The memory foam in this layer is used for providing pressure relief. The particular type of memory foam used in the top layer is more pressure sensitive as compared to other memory foams and adds to the overall softness of the end product.

The middle layer consists of 2 inches of comfort layer. This particular layer is made of 2.2″ lb density memory foam which is softer than the top layer. The bottom layer is known as the support layer. This particular layer is 6 inches thick in the soft version and 8 inches thick in the firm version. The cover of the Cocoon is made of a stretch knit material that makes it breathable.


When it comes to the responsiveness of the mattress, there are five important parameters that need to be tested to determine the overall quality of the end product. These five parameters include firmness, pressure testing, motion transfer, sinkage and edge support among other things.

It won’t be wrong to say that everybody experiences firmness differently. When it comes to overall firmness, most reviewers of Cocoon are of the opinion that it delivers what it says. For instance, if you order the firm version, you are likely to get firmness that will prevent you from sinking in. On the other hand, if you order the soft version, you will sink slightly into the Cocoon, but the other layers will make you comfortable and provide good support. Similarly, in case of the firm version, you will feel comfortable, and the base layer will provide you good support.

To Win At Chicago SEO, You Need This – Geo Targeting



SEO or search engine optimization has become one of the most competitive marketing strategies today. If you plan to target the most popular keywords in your niche, you would be coming up against major brands that have giant SEO budgets. That’s why you need to be cautious as to what you should target when implementing an effective search engine optimization strategy for your business.

Your chances of winning at SEO in Chicago become quite bleak under such circumstances.

That’s where geo-targeting comes in handy. In fact, to win in Chicago, you need geo-targeting. This article provides information on how you should use geo-targeting to rank high.
Thanks to geo-targeting, a small business in Chicago could market themselves without the marketing arsenal of the world’s biggest brands. But you need to implement the strategy correctly if you want to win the game of SEO by competing with some of the largest brands in your industry.

Geo-targeting will help a small business in Chicago compete with the big boys in the industry without spending millions of dollars in advertising their products or services. Here’s how you should implement an effective SEO strategy with geo-targeting as its cornerstone.
The first step is to target location-specific keywords when implementing your SEO strategy.

For example, a business performs Lasik surgeries in their Eye Care Center in Grayslake, Chicago. Targeting the word “Lasik surgery” is quite competitive and you may have to allocate a hefty budget for such a marketing strategy. That’s why you need to take a highly competitive keyword such as “Lasik surgery” and include a less competitive but highly relevant addition to it such as the location of the business – Grayslake.

Now you got a highly relevant but low competitive keyword in “Lasik surgery Grayslake” which makes your strategy an instant winner. There are many low competitive additions that could be added to a high competitive keyword for your clients to easily locate your business on the search engines. Some of these terms include the zip or area code, neighborhood or community names, nearby landmarks, favorite venues, tourist destinations, and local jargon relevant to your community.

Location-specific keywords should go hand in hand with location-specific landing pages. For example, if a client clicks on one of your geo-targeted ads and he/she is taken to a generic landing page, it may cost you in conversions. But if he/she clicks an ad and is taken to a landing page that is customized to his/her location, it could have a great impact on the conversion rates of your business. There are so many tools on the market to create location-specific landing pages for your business. You need to take advantage of these tools to create geo-targeted landing pages to improve the conversion rates of your business.

The latest statistics revealed by Google shows that more than 73% of online activity in the recent past has to do with local searches. That’s why Google is giving priority to local results in their SERPs. Google even offers the “local pack” search results which appear above all the other organic results in the SERPs. You need to sign up for Google My Business if you want to optimize your local search results over time. Enter important details such as your business name, address, phone number, and other relevant information there.

You should make sure that your NAP data (name, address, phone number) are correct across all your web properties. Google may cross-reference these details to determine the legitimacy of your business. This information is important for your business to rank higher in the local search results.

A location-specific domain is also important to rank well on term SEO Chicago USA company. If your company is based outside the United States, you should use a country-specific domain such as ca, au, or co.uk depending on the country where your business is based in. If your company caters to a particular country, it is worthwhile that you target a country-specific domain to rank your site higher in the SERPs. This will help reduce your advertising budget and improve the conversion rates over time.

Here’s an awesome explanation on what exactly is SERP. Some of you are maybe new here and don’t understand the terminologies so hopefully, this video will help you.

These are critical tips that you need to consider when implementing an effective SEO strategy for your business. It will help take your business to the next level without delay.

In conclusion, search engine optimization (SEO) is one of the most effective marketing strategies that will help improve your brand awareness and conversions over time. Geo-targeting is a plan that you need to incorporate into your SEO campaign. It will help improve your rankings and reduce your advertising budget. The above article provides information on what you should do to rank highly locally.

Top 2 Books To Read About SEO



Search Engine Optimization (SEO) is a term used to refer to tactics, strategies, and methods used to improve website rankings in the search engine results pages. In simpler language, SEO is what gets websites to rank on the first pages of Google, Bing, and Yahoo search results.

Google and other search engines are now part of the modern purchase process, and this is likely to stay the same for a long time to come. If you would like to grow your business, you need to make it easier for customers and clients to find you on the search engines especially Google.

SEO is unfortunately shrouded in perceived mystery, but this shouldn’t be the case. SEO is not mysterious if you understand how to do it properly. To gain proper SEO knowledge, you need to consider reading a good book on SEO, so that you can do it on your own or can make a better decision regarding hiring an SEO agency or expert.

Pay close attention to the industry experts who endorse any book. They rarely support books or even authors, which means that endorsements and indicative of the content, value, quality, and importance of the book.

Search Engine Optimization books are many in the market, but this article will only focus on the top two. Feel free to purchase either or all two books if you want to know how to do SEO properly. Here are the top 2 SEO books.

1. SEO for Growth by John Jantsch & Phil Singleton (238 Pages)

SEO for Growth is one of the best books on SEO with endorsements from the top Internet marketing experts in the world. SEO for Growth is an all-encompassing digital marketing guide. The focus of the first part of the book is the search engines, design changes, and algorithms to help you understand exactly how the search engines “think” and what they want.

SEO for Growth will then take you through the strategy and mindset required to do SEO right. It even provides specific techniques to use at each stage of building a business; from finding the ideal match between the customer and market message to building relationships and retaining customers, and even how to ensure more conversions.

SEO for Growth teaches:

– Creating and Re-purposing Content and Planning an Editorial Calendar

– Using Various Social Media Platforms To Create Engagement With Content

– How To Build A Revenue Generating Website To Power The Growth Of Your Business

– How To Do Link Building Properly To Avoid Google Penalties

– Using Pay Per Click Cost-Effectively

– How To Do Proper Keyword Research To Optimize Your Content and Website

– Building and Managing Online Reputation and How To Handle Negative Reviews

Expert Endorsements

– Joost de Valk: Yoast CEO and Founder

– Michael Port: Author of Book Yourself Solid

– Larry Kim: WordStream CTO and Founder

– Brian Halligan: HubSpot CEO and Co-founder
Whether you would like to adapt your small business to this digital world or you are simply a marketer searching for ways to help your clients online, SEO for Growth is an indispensable guide to help you plan and implement the proper SEO strategy for your business.

2. The Art of SEO by Eric Enge, Jessie Stricchiola, and Stephan Spencer (994 Pages)

The Art of SEO is a book where three acknowledged SEO experts share innovative techniques and guidelines to help you plan and implement a comprehensive SEO strategy. It is complete with a collection of effective techniques from basic to advanced that prepares digital marketers for the future. It even provides the new SEO methods that have reshaped the SEO landscape and updates on SEO tools.

Beginners will receive a thorough education on best SEO practices while experienced Seo practitioners will receive an extensive support to support continuing engagements.

The Art of SEO teaches how to:

– Build A Competent SEO Team With Properly Defined Roles

– Consider The Opportunities Available In Vertical, Local, and Mobile SEO

– Study the effects of Google’s Penguin and Panda Algorithms

– Discover Tools For Measuring Success and Tracking Results

– Understand The Role Of Links, User Data, and Social Media

– Explore the Inner Workings Of Search Engines

– Understand The Many Complexities and Intricacies Surrounding SEO

Expert Endorsements

– Barry Schwartz: Editor- Search Engine Round table & News Editor “Search Engine Land”

– Tony Hsieh: Zappos.com, Inc. CEO

– Seth Godin: Bestselling Author

The Art of SEO provides guidelines and innovative techniques guaranteed to help you in the planning and implementation of a successful SO strategy. It provides numerous screenshots and practical examples to help you do SEO better.

Final Thoughts

SEO is very dynamic, and if you wish to achieve and retain those high rankings on the search engine results pages, you need to keep up with the changes in the industry. The two books discussed here outline the most current SEO strategies, tips, and tricks and are amazing resources for anyone who wishes to do SEO properly.